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User Experience – It’s Not All About The User

Keynote presentation by Anders Liljedal to accompany a talk about the evolution of user experience over the last couple of years. While it is about the user, they stress the importance of it being a part of your strategy and differentiation from your competitor.

I don’t quite understand the color changes in the middle but I also don’t hate them either. I am assuming they’re along the lines of presenter or thought changes.