The Creative Brief: A Research Project
Jasmin Cheng of Twist Image put together this simple, yet elegantly designed deck including some custom illustrations as a research project into the effectiveness of the Creative Brief.
(Link is Slideshare, PDF is 50MB. You’re welcome.)
EDIT: Thanks to the talented Mr. Ruiz, PDF is available without too much loss in quality.
2 Comments
Thanks for sharing this presentation! I worked with Isaiah Goodfriend, an art director in Montreal on the design and layout. It was a product of much love!
The creative brief is key to the creative process!
This was certainly a great presentation and reference to share.