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The Creative Brief: A Research Project

Jasmin Cheng of Twist Image put together this simple, yet elegantly designed deck including some custom illustrations as a research project into the effectiveness of the Creative Brief.

(Link is Slideshare, PDF is 50MB. You’re welcome.)

EDIT: Thanks to the talented Mr. Ruiz, PDF is available without too much loss in quality.



  1. Jasmin @Twist Image
    Posted July 6, 2010 at 1:44 pm | Permalink

    Thanks for sharing this presentation! I worked with Isaiah Goodfriend, an art director in Montreal on the design and layout. It was a product of much love!

  2. Posted July 14, 2010 at 5:01 pm | Permalink

    The creative brief is key to the creative process!
    This was certainly a great presentation and reference to share.