Rethinking the fold – Usability, Scrolling, the Fold by Chuck Mallott
Hmm….don’t really agree with your use of the statistics and your general point. All your data and comments really just state the the fold isn’t a specific line, but you still need to keep everything up top. How is that not still keeping in mind a ‘fold’?
The point is that “the fold” shouldn’t be a specified height. As the presentation states, “Should we make sure that our primary calls to action are close to the top of the page and visually distinct? YES!”
By forcing an irrelevant limitation of pixel height, we’re also limiting the design’s potential and the user’s experience.
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