The Art & Science of Seductive Interactions
Yes, I know this is a repeat presentation but I am currently sitting through this presentation at SXSW and it is even better live than in PDF form. Find a place to see Stephen P. Anderson speaking and go see it. I’d also encourage you to investigate a little further into http://getmentalnotes.com for more information.
To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into our designs. A presentation by Stephen P. Anderson